Tanner Groehler
Multimedia Designer

Atmosphere @ Red Rocks 2024

Digital Marketing Campaign, Summer 2024  | Motion Design

Every year for the last decade-plus, Minneapolis Hip-Hop duo Atmosphere puts on a curated performance at Red Rocks Amphitheater In Morrison, CO - selling out almost every year.

The 2024 lineup is jam-packed with back-to-back Hip-Hop legends so we wanted to get the word and make use of the poster art created by Dr. Juanpa

Original art by Dr. Juanpa

The first step was to design style frames for each artist using elements from the original poster.

After that, I brought it all into AfterEffects and started animating. I also had it in the back of my head that, if done right, I might also be building a library of animation assets that could be repurposed for the screens at Red Rocks.

A peak behind the curtain of some animation.
Each colored “box” you see is a layer

I was also asked to flip the animations into individual assets for each artist and their teams to promote with.

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